Namita Patel

  QKS Group defines Enterprise Architecture (EA) Tools as solutions that capture and administer an organization's business capabilities, applications, processes, information flows, and technology assets; analyze dependencies and risk; and drive change through roadmaps, standards, and controls. Key features consist of architecture modeling and oversight, a unified repository, impact assessment, portfolio optimization, integration with adjacent systems (CMDB/ITSM/ALM/CIAM), and a growing emphasis on AI-driven analytics for scenario planning and the Digital Twin of the Organization (DTO). Enterprise architecture technologies are increasingly vital as companies navigate cloud modernization, mergers and acquisitions integration, cybersecurity and regulatory challenges, as well as a surge in AI adoption that requires policy-driven architecture. Leaders demand a reliable sssssdecision fabric for coordinating strategy, funding, and execution. Modern EA platforms are evolving from diagra...

  QKS Group’s latest Market Research on Multichannel Marketing Hubs (MMH) presents an in-depth assessment of the global landscape, capturing emerging technology innovations, evolving market dynamics, and the future direction of the MMH ecosystem. This analysis delivers actionable strategic insights that help technology providers refine their growth plans and enable enterprises to evaluate vendor strengths, competitive differentiators, and overall market positioning. The report features an extensive competitive landscape review and vendor assessment powered by QKS Group’s proprietary SPARK Matrix methodology. The SPARK Matrix benchmarks and ranks key Multichannel Marketing Hubs vendors based on technology excellence and customer impact. This year’s evaluation includes leading players such as Acoustic, Adobe, Bloomreach, Braze, CleverTap, Creatio, HCL Software, HubSpot, Insider, Iterable, Klaviyo, Marigold, MoEngage, Netcore Cloud, Optimove, Oracle, Pegasystems, Salesforce, SAP, S...