Market Share Trends in Risk-Based Authentication Solutions

 


Risk-Based Authentication (RBA) solutions combat fraudulent activities by assessing the risk associated with each access request and determining the appropriate level of authentication required for individual logins or transactions. RBA effectively mitigates a range of fraud types, including Account Takeover (ATO) fraud, payment fraud, mobile fraud, phishing attacks, and cyber threats like botnet assaults, all by tailoring authentication measures to the perceived level of risk.

In contrast to static authentication methods, RBA represents a dynamic approach that overcomes many shortcomings inherent in static authentication. These drawbacks encompass issues such as password management and the inability to keep up with the growing volume, complexity, and sophistication of attacks. Consequently, organizations are increasingly embracing RBA technologies to bolster security and maintain operational efficiency in these challenging environments.

RBA solutions rely on multi-factor authentication (MFA) to safeguard individuals' identities and thwart unauthorized access attempts. Instead of merely requesting a username and password, MFA demands an additional verification factor, significantly reducing the likelihood of fraud or impersonation. By implementing rigorous authentication for malicious and high-risk users while streamlining access for trusted individuals, RBA solutions have gained traction across a variety of industries due to their capacity to strike a balance between security and user convenience.

Download the sample report of Market Share: Risk-Based Authentication

Key inquiries addressed in this study will include:

·       Is the Risk-Based Authentication market experiencing growth?

·       What is the short-term and long-term growth potential of the Risk-Based Authentication market?

·       What are the primary factors driving and constraining the global market for Risk-Based Authentication solutions?

·       Which industries constitute the major end-users of Risk-Based Authentication solutions?

·       During the forecast period, which industries offer the most substantial growth opportunities?

·       Which global region presents the most promising growth prospects in the Risk-Based Authentication market?

·       Which customer segments exhibit the highest adoption rates of Risk-Based Authentication solutions?

·       What are the various deployment alternatives available for Risk-Based Authentication solutions?

Vendors covered in this study:

Accops. Appgate, Broadcom, CoffeeBean Technology, CyberArk, Duo Security (Cisco), ForgeRock, IBM, Kount, LexisNexis Risk Solutions, LoginRadius, Microsoft, Okta, OneLogin, OneSpan, Ping Identity, Prove, RSA Security, SecureAuth, Silverfort, Swivel Secure, and TransUnion.

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