Guarding Access: Risk-Based Authentication Market Forecast

 

Risk-Based Authentication (RBA), also referred to as Adaptive Authentication, is a potent method of authentication that employs a set of rules to assess the risk associated with a transaction. This assessment takes into account a range of factors, including the user's IP address, browser, physical location, role, behavior, device type, time of day, consecutive login failures, and more in order to grant access. RBA solutions provide robust authentication mechanisms to gauge the level of risk and the potential for fraudulent activity.

These solutions calculate an overall risk score for each user login and enforce adaptable authentication measures based on these risk scores. Depending on the assigned risk score, the solution determines the requisite level of authentication. RBA solutions offer adaptive multi-factor authentication (MFA), applying stringent authentication processes for high-risk score users and less strict authentication for low-risk users to ensure a seamless experience for trusted users.

Key questions addressed in this study:

·       What is the current growth rate of the Risk-Based Authentication market?

·       What are the main factors driving and impeding the global Risk-Based Authentication market?

·       Which industries offer the most promising growth opportunities in the foreseeable future?

·       In which global regions do we anticipate the greatest growth prospects in the Risk-Based Authentication market?

·       What customer segments show the most potential for adopting Risk-Based Authentication solutions?

·       Which deployment options for Risk-Based Authentication solutions are projected to experience accelerated growth over the next five years?

Download the sample report of Market Forecast: Risk-Based Authentication

Strategic Market Direction:

Vendors operating in the RBA market are continually enhancing their RBA solutions with a focus on delivering password less authentication methods to ensure a smoother customer experience while maintaining the security of the customer journey. Furthermore, they are actively developing behavioural biometrics to provide real-time insights into malicious activities.

Leading RBA vendors are also making substantial investments in product innovation, expanding partner networks, extending deployment platforms, improving data visualization capabilities, enhancing policy automation, and investing in dashboard and analytics features. The RBA market is also moving towards password less and FIDO/Webauth authentication to offer frictionless authentication for users.

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