Unlocking Success in Multichannel Marketing: The Power of Product Information Management

 


Quadrant Knowledge Solutions defines Product Information Management (PIM) as a solution facilitating the collection, storage, management, and enhancement of intricate product information. This solution integrates product master data, establishes and maintains a centralized database system of record, provides a comprehensive view of data, and ensures data quality and compliance through monitoring and corrective-action techniques.

 PIM solutions enable organizations to aggregate, manage, govern, enrich, and distribute product information across various channels to support multichannel marketing and sales strategies. The collaborative nature of PIM solutions allows relevant teams to synchronize and update information consistently across different channels, ensuring product, data, and content quality.

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Key Questions Addressed in this Study:

·       What is the current competitive landscape in the Product Information Management (PIM) market?

·       What is the market share held by major vendors in this domain?

·       What are the primary competitive dynamics in both global and regional markets for Product Information Management (PIM)?

·       Who are the leading vendors in both global and regional markets?

·       Are there vendors specializing in specific industries?

·       How do different vendors compare in terms of offering cloud-based versus on-premises solutions?

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Vendors covered in this study:

Akeneo, Bluestone, Censhare, Contentserv, IBM, InRiver, Informatica, Pimberly, Pimcore, Precisely Enterworks, Salsify, Saleslayer, Stibo System, Syndigo, Truecommerce, Viamedici, and Vinculum.

In the context of digital commerce strategies, a modern PIM product plays a pivotal role for both B2B and B2C organizations, enhancing their end-to-end customer journey. It facilitates the aggregation, enrichment, and distribution of product data across diverse touchpoints, channels, and distribution networks.

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Moreover, it empowers organizations to create engaging product narratives and experiences by leveraging customer insights. With the proliferation of online transactions, touchpoints, and channels, adopting PIM systems becomes crucial for organizations to maintain the accuracy of product information across multiple or emerging channels.

 

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