Unveiling the Market Share of Salesforce Automation Solutions



Quadrant Knowledge Solutions characterizes a Sales Force Automation solution as software designed to streamline sales processes and automate repetitive administrative tasks, enhancing the overall productivity of sales professionals. This solution encompasses functionalities for monitoring and managing sales leads, pipelines, accounts, opportunities, contracts, and team performance. Additionally, it includes features for sales forecasting, reporting, and analytics, facilitating effective sales planning and management.

Ongoing advancements in AI/ML are driving organizations to invest significantly in emerging technologies to comprehend customer intent, thereby strengthening existing client relationships. Consequently, many organizations are adopting artificial intelligence and machine learning-driven sales force automation solutions to predict and analyze sales representatives' potential, optimize sales forecasting, and manage sales pipeline and tracking.

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Key questions addressed in this study include:

·       What is the current competitive landscape in the Sales Force Automation (SFA) platforms market?

·       What is the market share held by major vendors in this domain?

·       What are the key competitive dynamics in the global and regional markets for Sales Force Automation (SFA) platforms?

·       Who are the leading vendors globally and regionally?

·       Are there vendors specializing in specific industries?

·       How do different vendors compare in terms of their offerings of cloud-based versus on-premises solutions?

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Vendors covered in this study:

Creatio, CRMNEXT, Freshworks, Infor, Insightly, Microsoft, Oracle, Pegasystems, Pipeliner, Salesforce, SAP, SugarCRM, Vtiger, Zendesk, and Zoho. 

B2B buyers expect organizations to focus on digital-first engagement and have the same level of engagement as B2C buyers. In addition, Mobile and cloud-based SFA as more sales professionals work remotely and on the go, there will be greater demand for mobile and cloud-based SFA solutions that can be accessed from anywhere.

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