Transforming Brick-and-Mortar Retail: Insights from Retail Execution Platforms

 


Successful implementation of retail strategies in brick-and-mortar stores hinges on leveraging data insights effectively. Retailers strive to collect precise and reliable data from their stores at the right moments. However, traditional manual audit methods often fall short in providing accurate statistics on in-store activities. To overcome this challenge, organizations must harness the power of Retail Execution Platforms (REPs) to gain comprehensive insights swiftly and make informed decisions regarding their retail operations.

An increasing number of organizations are recognizing the significance of retail analytics and are thus turning towards advanced retail execution platforms equipped with real-time analytics capabilities to meet their targeted business objectives. By utilizing these platforms, retailers can not only evaluate the effectiveness of their in-store strategies but also optimize their overall execution, thereby enhancing operational efficiency and achieving better sales outcomes.

The retail execution platform market, a subset of the broader retail technology industry, focuses on delivering software solutions tailored to improve the efficiency and effectiveness of various retail processes. These platforms offer a multitude of features designed to streamline store operations, merchandising, sales execution, and field workforce management. With the rise in digitalization and the imperative for retailers to stay competitive, the demand for retail execution platforms has seen remarkable growth.

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Key questions this study will answer:

·       What is the current state of competition in the Retail Executions Platforms (REP)  market?

·       What is the market share held by major vendors in this market?

·       What are key competitive dynamics of in the global and regional markets Retail Executions Platform (REP)?

·       Who are the leading vendors in the global and regional markets?

·       Are there vendor specializing in specific industries?

·       How do different vendors compare in terms of their offerings of cloud-based versus on-premise solutions

·       What competitive factors impacting the market positioning of different vendors?

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Vendors covered in this study:

AFS Technologies (Exceedra), Asseco Business Solutions, Axienta, Comarch, eLeader, FORM MarketX, Ivy Mobility, Kantar Consulting, Pepperi, Pitcher, RW3 (Wiser), SAP, SimpliField, Spring Global, StayinFront, Vincle, and Zaptic

Despite the expansion of e-commerce, brick-and-mortar retail remains a significant contributor to overall sales. To keep pace with evolving consumer behaviors and optimize in-store operations, many retail organizations are gearing up to implement innovative solutions such as mobile, AI, machine learning, and IoT-powered retail execution platforms. Vendors are also emphasizing the integration of picture recognition tools, enabling retailers to capture valuable in-store data and derive actionable insights for business enhancement.

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