Innovating the Retail Landscape: The Impact of Unified Commerce Solutions

 


Quadrant Knowledge Solutions outlines a "Unified Retail Commerce Platform" as a platform centered on the customer, providing a seamless, personalized shopping experience throughout the customer's journey by aligning backend operations with interactive front-end experiences in real-time. This platform can integrate with various systems like POS, CRM, ERP, CMS, supply chain, eCommerce, mCommerce, and order management, ensuring a tailored customer experience.

It provides comprehensive visibility and control over customer interactions, enabling retailers to address challenges such as market demand, inventory management, profitability, and improving customer satisfaction. With the retail sector evolving through technological advancements, modern retailers must adapt their business models to meet changing consumer expectations.

The market for Unified Retail Commerce Platforms is witnessing several trends reshaping the retail landscape. There's a growing demand for personalized customer experiences to comprehend consumer preferences, history, and buying patterns for tailored recommendations and promotions. Many retailers are adopting these platforms to utilize data analytics and AI capabilities for gathering and analyzing customer data, leading to exceptional personalized interactions, targeted marketing campaigns, and dynamic pricing strategies.

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Key questions addressed by this study include:

·       What is the growth rate of the Unified Retail Commerce Platform (URCP) market?

·       What are the main drivers and obstacles influencing the global Unified Retail Commerce Platform (URCP) market?

·       Which industries offer the greatest growth prospects during the forecast period?

·       Which global regions are expected to provide the most growth opportunities in the Unified Retail Commerce Platform (URCP) market?

·       Which customer segments demonstrate the highest growth potential for the Unified Retail Commerce Platform (URCP) solution?

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Strategic Market Direction:

Additionally, the integration of emerging technologies like augmented reality (AR) and virtual reality (VR) is revolutionizing the retail experience. Businesses are increasingly focusing on leveraging Unified Retail Commerce Platforms to meet evolving consumer expectations, foster growth, and maintain competitiveness in the ever-changing retail environment.

The existence of parallel channels presents the risk of creating silos, and integrating them increases the intricacy of managing multiple systems and processes. This approach has proven insufficient in providing a comprehensive shopping experience due to challenges related to inventory, supply chain management, order processing, and customer relations.

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Vendors Covered in this Study:

Aptos, Cegid, comerzzia, Enactor, Extenda Retail, Flooid, Fujitsu, LS Retail, Manhattan Associates, Microsoft, NCR, NewStore, OneView Commerce, Oracle, Proximis (Planet), Salesforce, SAP, Sitoo.

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