A Deep Dive into the Deployment Options for Risk-Based Authentication: Choosing the Right Solution for Your Business

 


Risk-Based Authentication (RBA) solutions mitigate fraud by evaluating the risk level of each access request and determining the appropriate level of authentication required for each login or transaction. RBA effectively addresses various types of fraud, such as account takeover (ATO) fraud, payment fraud, mobile fraud, phishing, and cyber threats like botnet attacks, by applying authentication measures based on the assessed risk.

Unlike static authentication, RBA is dynamic and avoids many of the pitfalls associated with static methods, such as cumbersome password management and the inability to respond effectively to increasingly sophisticated and high-volume attacks. Consequently, organizations are adopting RBA technologies to enhance security and maintain smooth operations in challenging environments.

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Key questions this study will answer:

·       Is the Risk-Based Authentication market growing? What is the short-term and long-term growth potential of the Risk-Based Authentication market?

·       What are the key market accelerators and restraints impacting the global Risk-Based Authentication solution market?

·       What are the major end-user industries of Risk-Based Authentication solutions?

·       Which industries offer maximum growth opportunities during the forecast period?

·       Which global regions offer maximum growth opportunities in the Risk-Based Authentication market?

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Strategic Market Direction:

RBA solutions employ multi-factor authentication (MFA) to verify individuals' identities and deter hackers. Instead of relying solely on a username and password, MFA requires an additional verification factor, reducing the likelihood of fraud or impersonation.

RBA ensures stringent authentication for malicious and high-risk users while providing seamless access for trusted users. This balance between security and user experience is driving the growing popularity of RBA solutions across various industries.

Vendors covered in this study:

Accops. Appgate, Broadcom, CoffeeBean Technology, CyberArk, Duo Security (Cisco), ForgeRock, IBM, Kount, LexisNexis Risk Solutions, LoginRadius, Microsoft, Okta, OneLogin, OneSpan, Ping Identity, Prove, RSA Security, SecureAuth, Silverfort, Swivel Secure, and TransUnion.

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